Basic Rules of Brainstorming

  • Go for quantity
  • Play toward absurdity
  • Don't criticize
  • Leapfrog
  • Write it down
  • Set a time
  • Everybody owns it

Creative Breathing

  • Push out away from comfort, towards absurdity and nervous laughter
  • Pull back in toward comfort toward utility and the ooh, wait...

Ways to Breathe

  • Use analogies
  • Leapfrog
  • Mindmap
  • Ugly Sketches
  • Display it differently
  • Sort and organize
  • Word play
  • Picture play

Other Notes

  • Change characters! / Improv
  • Add constraints
    • Make up a client
  • Put yourself in first person as your product
changed January 28, 2009